“Channel Middle East Awards 2018” were held in Dubai Media City on the evening of April 24, 2018. TP-Link’s smartphone brand Neffos won the award for “Best Mobile Devices & Wearable Vendor of the Year”.

The “Channel Middle East Awards” are annual awards held by ITP, one of the most influential media groups in UAE. It has been held for eleven consecutive times. More than 380 IT leaders from the Middle East and North Africa (MENA) had attended the ceremony and a total of 24 awards were given this time. TP-Link was nominated in two categories and won the "Best Mobile Devices & Wearable Vendor of the Year" award.

TP-Link was established in 1996 and by mid of 2003, TP-Link had become China’s No.1 networking device provider and then they entered the overseas market.

In 2010, TP-Link became the World’s No.1 networking device provider in market share. By 2016, 160 million products were being sold, 5.1 devices sold per second on average. Now, TP-Link has more than 40 subsidiaries worldwide and Neffos mobile phones are available in more than 20 countries and regions in the world.

The price range of Neffos is from 300AED to 800AED in Dubai. Take X1 lite for example, 2GB RAM+16GB RAM, Octa-core high-performance processor, 0.2s Fingerprint unlock, the price is 449AED. It has become the fastest selling model of Neffos because of excellent performance and exquisite design. As we know, watching movies is one of the key usage for consumers in Dubai. Neffos will soon launch a more powerful 5.5-inch large-screen fingerprint mobile phone C7 to meet the needs of the consumers in a better way.

“TP-Link has spent more than 20 years in the field of networking and our principle are quality and user experience. Neffos was created in TP-Link in 2015 and has an aim to provide high-quality mobile phones. At headquarter, each of our products will undergo more than 60 procedures to ensure product quality, that’s why we believe that Neffos will be the best smartphone brand. It is great for Neffos to be recognized by the ITP media and the market." TP-Link UAE General Manager, Lucas Jiang said after receiving the award. "Neffos has been operating in Dubai for more than a year. Now it has been listed in Jacky's, E-city and other chain stores. It is now available all over UAE.

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